Nathalie Couët is a go-to-market and marketing strategy advisor for startups and scaleups in the climate-tech and deep-tech industries. Her 15 years of experience have included 0-1 first hires and leadership positions in Saas, EV technology, and finance. She also serves as startup coach in various accelerators, with a particular focus in technical-founder-led technology startups. Her particular expertise lies in business growth: from brand positioning, value messaging, team building, process optimization and automation, and data-driven marketing. Nathalie has a degree in Anthropology and Archaeogenetics from McGill University, is bilingual, and has lived and worked in the United States, Canada, and the UK..